We have known even far longer that mankind is prone to biases. Loss aversion being the strongest. Hard-wired into us.

So forget that the message is going to get through to most on time. It simply won't.

For those that do understand* and play the long game, it's time to strategically prepare ourselves to face the new reality.

* https://www.lifeworth.com/deepadaptation.pdf

(or watch https://www.youtube.com/watch?v=daRrbSl1yvY )